Advertisements are being created everyday but are all these advertisements ethical? “There is a wide band of ethical considerations that advertising needs to -- indeed is required to -- address”(cnn.com). I chose this ad to show that some ads don't realize when enough is enough. It represents Mexx jeans. It consists of four, topless children. In the advertising world, children are a very sensitive subject. “Give special care to the weak and vulnerable: children, young people, the elderly, the poor, and the culturally disadvantaged”(carroll.edu). I think this ad shows no respect for children. Mexx simply ignores the moral thing to do in order to sell more products. Their ad violates peoples' ethics by promoting the children in a sexual context. Others have said that the ad borderlines child pornography. I believe that this is completely true. An ad that consists of children should show kids completely clothed and having fun. The kids above look like they are trying to be mature and replicate a person that is three times their age. This goes against peoples’ ethics. Mexx should consider the way they want their customers to view them when they think of their company. Do they want to be viewed as having an inappropriate take on children or having a fun, youthful look for children? This is what Mexx must decide. It is one of the major factors to consider when creating an advertisement. “Advertising is not just about selling products or services; it's also about molding opinions on issues and creating better civic awareness among masses, among other things” (opednews.com). I do not think that Mexx achieved what this quote promotes. As a result of this risky advertisement, this brand’s audience now has a negative view of the company instead of a positive one.
https://www.carroll.edu/msmillie/busethics/ethadvertising.htm
