“A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance” (Advertising By Design, 204). My campaign includes a billboard. I used big font so that my slogan and the Ford logo are easy to notice while people are driving by. “Display type functions as a dominant typographic component and is usually large or bold. Titles and subtitles, headlines and sub headlines, headings and subheadings are all set in display type” (Advertising By Design, 129). As you can see below, my billboard is very simple but it portrays what the Mustang is really about.
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