Jerry Della Femina

Advertising has always existed but there are few people that have severely influenced it. One of these people is Jerry Della Femina. “Jerry opened a new agency, Jerry, Inc., in December 1992, with the announcement that he had been awarded the Newsweek account” (http://www.dellafemina.com/jerry.html). His agency had a number of clients that were (and still are) big names such as Marvel and the New York Mets. A few years after this was created he wanted to merge with an agency named New York office of Ketchum Advertising. This alliance that was formed brought in so many new clients. As the years continued, he also wrote a book. His book was called For Those Wonderful Folks Who Gave You Pearl Harbor. “In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men” (http://www.amazon.co.uk/Those-Wonderful-Folks-Pearl-Harbor/dp/1847679536). This book made people understand all the different aspects of advertising. Today, he is still in the advertising field. "Mr. Femina serves as Chairman and Chief Executive Officer of Della Femina Rothschild Jeary and Partners Advertising (also known as Della Femina, Rothschild, Jeary and Partners). He serves as Secretary of East Hampton Independent"(http://investing.businessweek.com/research/stocks/private/person.asp?personId=922015&privcapId=5533265&previousCapId=21127&previousTitle=INTEL%20CORP). Jerry Della Femina will continue to be well-known in the advertising industry.

My Voice

Working in the fashion world has always been a dream of mine. Fashion allows people to express themselves to others; what a person wears helps them show not only a person’s creativity but also one’s personality.  All facets of the fashion industry excite me; however I am more focused on the business side, fashion merchandising and marketing, rather than fashion design. The business side of fashion allows many choices for a career.  One can become a fashion buyer, visual merchandiser, or a boutique owner.  All of these potential career choices excite me. I am a college student and relatively new to this field. I have not had much experience working in this field, although I worked at my aunt’s boutique and helped her dress the shop windows. I am a college student pursuing my BS degree in fashion retail management at Art Institute of Las Vegas.  After I graduate, I will travel so I can further understand fashion as it exists in different cultures.  This will provide me with a strong basis for understanding what consumers want in different cultures as well as what raw materials are available in different countries. Such travel will help me become a better buyer or visual merchandiser.