Advertising on LinkedIn

LinkedIn is a social media website where people can connect on a daily basis. People can go to this site to promote both themselves and their business. A person’s profile on this website is a lot like a resume. People describe the field of work they are in and their past experience. “LinkedIn emphasizes professional affiliations, work experiences, skills, and job titles” (http://www.pcmag.com/article2/0,2817,2120736,00.asp). There are a lot of tips for a person to get the full affect of this site. One of these tips is to ‘grab names’. “Edit the URL on your profile so it reads with your actual name like this: http://www.linkedin.com/in/kenkrogue. If you leave what LinkedIn automatically does for you there will be lots of extra numbers and characters which confuse people” (http://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/). This will help it be easier for people to find you when they are searching LinkedIn. Another tip is to be professional. People won’t take you seriously if you have pictures of yourself at parties and other nonbusiness events. You want a person that may be hiring you to see your profile and think of you as a professional. A third tip is to make the headlines on you profile interesting. “A great 5-10 word branded, keyword worthy article headline is magnetic. It screams “must read this”. It might not be what someone was looking for but, because of the title, they are compelled to read it” (http://smallbiztrends.com/2014/08/tips-publishing-on-linkedin.html). This is important because it will make people want to read your profile. It will make people read it that might now be fully associated with your field of work but they might know someone that could hire you. These three tips are all very important to consider when you are creating or updating your LinkedIn profile. I haven’t had my LinkedIn profile that long meaning that I have little experience with this website. I have done lots of research on it though and have asked friends and family how their experience with it has been and they all said it was very helpful. Due to this, I think that LinkedIn is a very helpful site for people looking for a job and people that are looking for people to hire.