Superbowl Commercial

Who?

This Budweiser ad is targeting adults who drink alcohol. Budweiser is also trying to target both men and women. They create an emotional effect to attract women while keeping a rugged feeling to keep the attention of men. 

What?

What is shown in this commercial is a bond between a puppy and a horse. A puppy keeps escaping from its cage. Every time it escapes it goes to a stable to see a horse. The horse and the puppy play for a little until the puppy is taken back to its crate. The puppy is then put in a car and is leaving the ranch. The horse sees the car and ‘calls’ the other horses. The horses run and stop the car. The puppy and all the horses return to the ranch and the friendship between the one horse and the puppy grows and becomes stronger. 

Where?

The commercial was shown during the Superbowl in 2014. It has been shown on TV and has always been watched many times on youtube. It takes place at a ranch.

When?

The ad was shown in 2014 during the Superbowl. The Superbowl is always known for having the best commercials of the year. This is why Budweiser showed this commercial at this time. They thought that it would have the most viewers meaning that the impact would be very big. 

Why?

Budweiser created this commercial to show the bond that it has with its customers. 

How?

The ad was very appealing to the viewers. It was different than most commercials. Commercials shown at the Superbowl are usually funny but this one has a more serious approach to the viewers. This makes it stand out from the other ads and this is how the ad was so effective.