Women In Advertising

Women have always been represented differently than men. Men have been shown as working, public people but women have been shown as people who stay at home and make other people happy. The three ads above show how women are starting to be represented as more than that. They are shown as being more sporty and outgoing than in ads from the past. Women used to be portrayed in ads as being housewives; they wouldn't leave the house and their only job was to make their husband happy. “Women have always been expected to fill specific gender roles as the cleaning, cooking, or child-bearing sex machine” (http://womeninads.weebly.com/history.html). Nowadays, women are seen as business women, leaders, and even professional athletes. “The message that we feel resonates in the magazine, that we’ve really seen resonate is about female leadership and about women fessing up to being ambitious and wanting big jobs, a lot of money and leadership roles” (http://www.adweek.com/news/advertising-branding/candid-conversation-5-women-leaders-advertising-and-media-156576). This is a quote said by the editor in chief, Joanna Coles, of Cosopolitan magazine. They try to show in their magazine that women shouldn't be ashamed of wanting to be ambitious and become big leaders. In the ad below for Reebok, women skaters are shown. It also says “And so my fellow women ask not what you can do for everyone else’s happiness but what you can do for your own” (http://loveyourbody.nowfoundation.org/positiveads.html). Women are being encouraged more and more every day to fulfill what makes them happy. Over the years, women have been encouraged to do more and more things in their life rather than be housewife and this will continue for years to come.