Friday, September 5, 2014

Joan Rivers Relevant To Fashion

Joan Rivers was a woman that had a huge impact on fashion. It is because of her that we consider the Red Carpet a type of event. Before Joan Rivers, celebrities would just walk down the Red Carpet and people did not really bother to ask them what they were wearing. This all changed with Joan Rivers. “To create something fresh, you need to know what has already been done” (Advertising By Design, 107). Joan Rivers knew that she needed to bring something new and fresh to the Red Carpet so she made an effort to figure out who and what the celebrities were wearing. “Very basically, in advertising, telling is narration—events conveyed by a narrator or presenter; it is also called diegesis or summary. Showing is mimetic, directly visually or dramatically representing events; it is also called mimesis or scene” (Advertising By Design, 110). She would personally interview celebrities and create a scene with them so they could have a conversation and entertain people. This helped make her idea have more of an impact. As time went on, Joan Rivers appeared on the show Fashion Police. It was unlike any other fashion show. She advertise herself and fashion by lecturing viewers. “In a lecture a product or service is featured by discussing it; a brand is presented for your consideration, typified with a presentation by a talking head, where the presenter talks at or to the viewer, announces, describes, highlights, declares, states offers, or provides information, still or in motion in any media” (Advertising By Design, 110). Joan Rivers would discuss the daily fashion trends and critique people’s outfits. This was sometimes good and sometimes bad. She wasn't afraid to speak her mind. Due to all of this, Joan Rivers had a tremendous impact on the fashion industry. If it wasn't for her, the Red Carpet wouldn't be the ‘Red Carpet’. 

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